Fairtrade Bananas

At Allfresch we manage the year-round import and marketing of premium Fairtrade and organic Fairtrade bananas through a trusted network of producers across Latin America, the Caribbean and West Africa. Our established supply programmes and long-term partnerships give retailers and wholesalers consistent volumes, competitive solutions and the confidence that every banana is grown to recognised international standards.

In the UK, one in three bananas sold is Fairtrade-certified, making them one of the best-performing Fairtrade products on the shelf. Across Europe and North America, organic and Fairtrade bananas already account for 10% of sales, a share that continues to grow as consumer demand for ethical produce rises.

By working directly with our growers and managing every stage of the supply chain, Allfresch ensures you have secure year-round volumes, rigorous certification and fruit your customers can trust.

Amorita - Our Little Love

Amorita, meaning “little love”, is an Allfresch premium banana brand, created to combine exceptional quality with responsible sourcing. Since its launch in 2015, Amorita has grown to serve clients across Europe, the Middle East, China, the US and New Zealand.

The Amorita brand is a symbol of care, trust and the love of great produce. Grown by our trusted producers, every piece of fruit comes with the assurance of GLOBALG.A.P., Organic or Fairtrade certification, depending on your needs.

With year-round availability, tailored packaging and full traceability, Amorita gives retailers and wholesalers the chance to add a little love to their banana category, delivering consistency, integrity and lasting consumer appeal in every box. Contact our UK team to discuss your supply needs.

amorita stickers

Amorita Stickers

Amorita Bunch

amorita organic bananas in a carton

Amorita Carton

bunch of amorita bananas white background

why choose fairtrade

Fairtrade bananas are one of the strongest-performing fresh products on the market. They consistently outsell other Fairtrade categories, with one in three bananas sold in the UK already Fairtrade-certified. For retailers and wholesalers, this means Fairtrade isn’t a token gesture, it’s a proven way to drive volume, build loyalty and strengthen your reputation with consumers who want products they can trust.

Choosing Fairtrade also reduces risk in your supply chain. Certification guarantees decent working conditions, fairer pricing and community investment for growers, which in turn creates greater stability and resilience for you as a buyer. When farmers are supported and supply chains are secure, the result is fewer disruptions, stronger relationships and more reliable fruit on your shelves.

Today’s consumers are increasingly conscious of where their food comes from, and nearly 80% of UK shoppers say they care about Fairtrade. Stocking certified bananas allows you to meet this demand head-on, differentiating your offer while aligning with values that matter to your customers.

At Allfresch, we make Fairtrade commercially viable. Our direct grower partnerships, rigorous quality control and year-round programmes mean you get the volumes you need, at competitive terms, with the certifications that reassure your customers. It’s not just the right choice, it’s the smart choice!

Positive Impact

An Ecuadorian Grower’s Commitment to Environmental Responsibility

In Ecuador, one of our trusted growers is leading the way with solar-powered farms, responsible farming practices and internationally recognised certifications. Their dedication to people and the planet is why Allfresch is proud to partner with them, working together to strengthen communities and protect the environment across our supply chain. By investing in clean energy and maintaining GlobalG.A.P. and BASC certifications, they’re lowering emissions, safeguarding worker wellbeing and ensuring consistently high-quality fruit from field to port.