Last updated: 16.9.25

Under the UK GDPR and Data Protection Act 2018, one of the lawful bases we rely on to process personal information is called “Legitimate Interests.”

This means we may process your data if we have a genuine business reason to do so, provided it does not unfairly impact your rights and freedoms. We carry out a balancing test to make sure our interests do not override your fundamental rights.

When we rely on Legitimate Interests

We may process your personal data for reasons including:

• Preventing fraud or misuse of our systems

• Direct marketing to business contacts or to individuals who have consented

• Maintaining website and system security

• Analytics to improve our services and communications

• Personalisation of content and offers

• Assessing the effectiveness of campaigns and sales activity

• Conducting due diligence on customers, suppliers and partners

Our approach

Our objective is to source and supply fresh produce responsibly and provide relevant information about our products and services. We believe people who share this interest would like to hear from us.

When we rely on Legitimate Interests, we will:

• Make sure our communications are relevant and not excessive

• Respect your preferences for how and when we contact you

• Always provide the option to opt out of further marketing

Your rights

You can object to our use of your personal information for Legitimate Interests at any time. To do so, please contact us at info@allfreschgroup.com or use the unsubscribe link in our emails.