Fairtrade bananas are one of the strongest-performing fresh products on the market. They consistently outsell other Fairtrade categories, with one in three bananas sold in the UK already Fairtrade-certified. For retailers and wholesalers, this means Fairtrade isn’t a token gesture, it’s a proven way to drive volume, build loyalty and strengthen your reputation with consumers who want products they can trust.

Choosing Fairtrade also reduces risk in your supply chain. Certification guarantees decent working conditions, fairer pricing and community investment for growers, which in turn creates greater stability and resilience for you as a buyer. When farmers are supported and supply chains are secure, the result is fewer disruptions, stronger relationships and more reliable fruit on your shelves.

Today’s consumers are increasingly conscious of where their food comes from, and nearly 80% of UK shoppers say they care about Fairtrade. Stocking certified bananas allows you to meet this demand head-on, differentiating your offer while aligning with values that matter to your customers.

At Allfresch, we make Fairtrade commercially viable. Our direct grower partnerships, rigorous quality control and year-round programmes mean you get the volumes you need, at competitive terms, with the certifications that reassure your customers. It’s not just the right choice, it’s the smart choice!